FIBA to sign three-year agreement with new Global Partner 1xBet  

FIBA is excited to announce a new partnership with 1xBet, designated as the Federation’s exclusive global betting partner through December 2027. Over the three-year partnership, 1xBet will utilize the worldwide appeal and expansion of basketball to boost its brand visibility globally, supporting all FIBA National Team events in both traditional basketball and 3×3 basketball. 33xBet, a prominent figure in the betting sector and a well-known sponsor of top sports organizations globally, has partnered with FIBA to showcase their mutual dedication to the sport. This partnership encompasses all major events for FIBA Senior National Teams, both men’s and women’s, granting 1xBet exclusive rights in sports and online betting. Alongside its main rights as a Global Partner, 1xBet will have a digital presence on FIBA platforms and will provide Game Predictor to engage fans worldwide. Additionally, both parties aim to incorporate digital advertising at significant FIBA events, allowing 1xBet to explore vast opportunities in specialized markets globally. FIBA is exploring various innovative approaches to aid 1xBet’s strategic initiatives and provide more opportunities for 1xBet and its international partners. Ensuring the integrity of basketball is a key focus for FIBA, which is dedicated to educating basketball stakeholders and actively addressing any breaches of the game’s integrity. Through this partnership, 1xBet is supporting FIBA’s efforts with a financial contribution to combat match-fixing and illegal betting in basketball, all with the goal of safeguarding the sport’s integrity globally. Furthermore, as a part of the collaboration, 1xBet will designate a Single Point of Contact for Integrity, who will collaborate closely with FIBA to support investigations and intelligence-gathering related to integrity. 1xBet is recognized among sports enthusiasts and currently sponsors numerous global entities, including FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, CAF, and the esports tournament organizer ESL, along with partnerships with other respected sports and esports organizations. Valeriy Kharitonov, Chief Gaming Officer at 1xBet, stated: We are on the brink of a new phase in the history of 1xBet. Entering into an agreement with FIBA is a strategic move that provides considerable opportunities for enhancing our brand. The collaboration will enhance fan involvement and assist in generating unique content. We are passionate about this game and are prepared to actively support basketball across all continents. Frank Lenders, FIBA CEO of Media and Marketing Services, mentioned: