Super Group, the parent company of Betway and Spin, has signed a multi-year partnership with Atlassian Williams Racing in Formula 1.. This marks Super Group’s debut in motorsport, with Betway and Jackpot City branding set to appear on the team’s FW47 cars starting from the 2025 Formula 1 season opener in Melbourne, Australia.. Neal Menashe, the CEO of Super Group, mentioned:. We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing.. The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.. James Bower, the Commercial Director of Atlassian Williams Racing added:. We are pleased to welcome Super Group into Formula 1 as an official partner to Atlassian Williams Racing.. Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.. We take great pride in our fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.. This partnership comes after a successful year for Super Group, which anticipates strong Q4 and full-year 2024 financial results.. The company recently raised its full-year revenue guidance to around €1.66 billion ($1.74 billion), with Q4 expected to be its strongest ex-US quarter to date.
