The KSA, the Dutch Gambling Authority, has cautioned VriendenLoterij regarding improper advertising practices in a prominent Dutch newspaper. VriendenLoterij promptly took down the article from their website. Lotteries often utilize „winner stories“ as a marketing strategy to advertise their gambling activities. While this is allowed, gambling should not be depicted as a way to resolve personal or financial issues in the narrative. The KSA received a notification from a resident regarding a VriendenLoterij winner story, highlighting a participant who managed to cover his medical expenses with his winnings. This portrayal of gambling as a remedy for individual or financial issues may lead individuals to invest more in gambling than they initially intended. The KSA states that it is inappropriate and not allowed to promote using stories of winners that involve issues such as homelessness, medical conditions, funeral expenses, or settling past due bills.
