iGaming Talks: Joonas Karhu on How High Bonus Percentages Attract More Players  

For many years, a full match bonus has been the standard welcome offer for most operators, but player preferences are changing. High-percentage bonuses, such as 200% or even 300%, are now regarded as a more effective way to attract first-time depositors (FTDs), providing greater perceived value and increasing visibility on comparison websites. To understand how operators can utilize high-percentage bonuses to differentiate themselves and take advantage of player demand, we interviewed Joonas Karhu, CEO of Bojoko. com, one of the largest affiliate platforms in the UK. In this interview, Karhu discusses the performance of these offers and how casinos can leverage them to benefit. TheGamblest: How do high percentage bonuses affect the UK market? Karhu: It’s evident that higher percentage bonuses have a significant effect on attracting players—they are more noticeable, grab more interest, and result in increased first-time deposit rates. Our research indicates that casinos providing bonuses of 2200% or higher tend to perform better than regular 2300% match offers on sites like Bojoko, assuming other factors are similar. The explanation is straightforward: players view a higher percentage bonus as a much more attractive offer, even if the overall bonus amount is less. For instance, a 2200% match up to £2200 seems more appealing and attainable to many players compared to a 250% match up to £2100. Players are attracted to the concept of transforming a small deposit into a much larger bankroll, which leads to increased click-through and conversion rates. Additionally, they are more noticeable. Every year, millions of people in the UK utilize affiliate websites such as Bojoko.