To enhance customer service in the target Asian market, GR8 Tech has upgraded its technical infrastructure by implementing new automated server configurations. This enhancement guarantees quick platform launches in all markets, providing optimized high-performance experiences for Asian users with 99.96% uptime, even during significant sporting events like the World Cup or IPL. Evgeniy Krazhan, CBDO at GR8 Tech, stated: Our growth into Asia is not merely a tactical decision, but a chance to establish a new benchmark in iGaming. This initiative enables us to more effectively address customer needs by providing consistent performance that fosters trust and enhances engagement. Previously, product load times in Asia were constrained by dependence on centralized servers in Frankfurt, leading to delays that negatively affected the user experience. In response, GR8 Tech launched the platform’s main frontend as an independent solution and established a new data center in Asia, greatly decreasing load times and enhancing service delivery to customers in the area. Consequently, web performance metrics in the area increased by 25%. To enhance performance even more, GR8 Tech chose the best content delivery management provider to bring services nearer to customers and boost access speeds. The platform also made interface enhancements to boost operational efficiency. The migration will proceed with enhancements to the backend infrastructure, minimizing the number of interactions between interfaces and further boosting reliability and service speed. Artur Ashirov, CTO and Deputy CEO of GR8 Tech, emphasized: The move to Asia is an important initiative for GR8 Tech, with our SRE, Sportsbook, and Platform teams collaborating to implement the solution, leading to notable enhancements in web performance and quicker market readiness.
