Sports Information Services (SIS) has established a long-term contract with Betfred to air its in-house television channel from Media City UK in Salford. This agreement involves significant upgrades in production, shifting all broadcasts to HD while still featuring Betfred’s well-liked studio programs with Fred Done. The collaboration also boosts Betfred’s broadcasting options and adds an in-house podcast studio. Moreover, Betfred will maintain its provision of SIS’s wide-ranging racing catalog, which features more than 35,000 horse races from over 170 locations globally and 24,000 greyhound races each year from the UK and Ireland. Mark Pearson, Betfred’s Head of Corporate Affairs and Communications, stated: We appreciate our enduring collaboration with SIS, and this recent agreement will further assist in promoting our brand and conveying our distinct offerings to our customers. We will enhance our racing offering by becoming the first High Street bookmaker to offer broadcasts in full HD. Paul Witten, Managing Director EMEA at SIS, also commented. We are excited to strengthen our enduring collaboration with Betfred. This contract ensures that Betfred’s customers in the UK will enjoy top-notch, captivating content in high-definition from various global sources.
