Pragmatic Play named Flutter’s UK&I tables provider  

Pragmatic Play, a top iGaming content supplier, has signed a landmark deal with Flutter to provide exclusive live casino tables for its UK and Ireland brands.. The partnership will enable Pragmatic Play to supply dedicated live content and its extensive live casino portfolio to major Flutter brands like Paddy Power, Betfair, and Sky Vegas. Alongside table games and game shows, Pragmatic Play will introduce its Smart Studio solution, allowing Flutter brands to customise game appearances. Additionally, bespoke games tailored to key audiences will enhance Flutter’s offering, leveraging the operator’s extensive IP to create unique content.. Irina Cornides, Chief Operating Officer at Pragmatic Play, mentioned:. Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.. Roisin Hogan, Commercial Director at Flutter, added:. Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.