Playson expands European reach with Lottoland partnership  

Playson, a major provider of digital entertainment, has enhanced its presence in Europe by introducing its top games collection with the well-known operator Lottoland. This collaboration allows Lottoland’s 20 million customers worldwide to enjoy Playson’s popular games, such as Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win, and Legend of Cleopatra Megaways™, via Relax Gaming’s platform. More games are scheduled to be launched in the upcoming months. Playson’s advanced and feature-packed games are anticipated to improve Lottoland’s offerings in major regulated markets, such as the UK. Lottoland, which provides over 30 international lottery draws and a high-end casino selection, expects considerable benefits from this partnership. This agreement underscores Playson’s dedication to expanding its footprint in regulated European markets and providing quality entertainment to leading operators. Blanka Homor, the Sales Director at Playson, stated: We are thrilled to experience further expansion in Europe through this important partnership, as we keep providing our unmatched selection of slots to players in the continent’s well-established areas. Lottoland is a highly respected operator with extensive influence, and we believe that integrating our wide range of offerings will enhance that reputation as they continue to grow and stand out. Nigel Birrell, the Group CEO at Lottoland, remarked: Our preferred supplier partners are those that not only introduce new offerings to our platform but also enhance our main lottery product.